Production Company Idents

Idents are used to identify the film production companies involved in the creation of a film. Touchstone pictures distributed the thriller film, The Prestige. Although they distribute a wide variety of film genres their ident does convey a message that the film will be more suited to adults. In the case of The Prestige, the logo is quite dark and has a flash of lightening, These are representative of the genre and conventions.



Although Idents are consistent throughout films. Production companies choose to change them depended on the genre of film, this helps the audience to understand what to expect from the film.
for example in The Dark Knight, the ident of Warner Brothers and Legendary Pictures changes from it's normal colour to a darker blue and is quite metallic. The opening to The Dark knight can be watched here.

Modified Version of Warner Brothers logo.

Modified Version of Legendary pictures logo.